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On its 60th anniversary, the World’s Leading B2B Travel Trade Show gathered nearly 97,000 attendees from numerous source and destination markets. Despite the tense situation in the Middle East, which in some cases led to a lack of flights, the World’s Leading Travel Trade Show again demonstrated the importance of trust, international cooperation and face-to-face meetings in the industry. Due to a one-off change in dates, the next ITB Berlin will take place from 16 to 18 March 2027.
at Thu, 05 Mar 2026 17:29:27 +0000
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The deal is designed to accelerate the development of its fintech capabilities and transform how travel buyers and sellers manage digital payments
at Thu, 05 Mar 2026 15:40:59 +0000
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Visit Hungary has expanded its relationship with Amadeus to incorporate travel agencies into its targeted digital campaigns
at Thu, 05 Mar 2026 15:39:58 +0000
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World Sustainable Travel & Hospitality Awards and World Sustainable Hospitality Alliance (the Alliance) have announced the next chapter of their partnership, launching a multi-year programme that brings together the Alliance’s Summit and the Awards into one landmark global platform for sustainable travel and tourism.
at Thu, 05 Mar 2026 14:15:03 +0000
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The Maldives will take center stage as the Official Host Country of ITB Berlin 2027, presenting the beauty, diversity and hospitality of the island nation in the Indian Ocean to the global travel industry at the World’s Leading Travel Trade Show.
at Thu, 05 Mar 2026 10:25:39 +0000
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The Maldives will take center stage as the Official Host Country of ITB Berlin 2027, presenting the beauty, diversity and hospitality of the island nation in the Indian Ocean to the global travel industry at the World’s Leading Travel Trade Show.
at Thu, 05 Mar 2026 10:25:07 +0000
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Visit Maldives Corporation (VMC) welcomed tourism partners and industry leaders to the return of the Maldivian Night in Berlin yesterday, marking one of the key highlights of the destination’s presence at ITB Berlin 2026.
at Thu, 05 Mar 2026 10:00:31 +0000
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Visit Maldives Corporation (VMC) welcomed tourism partners and industry leaders to the return of the Maldivian Night in Berlin yesterday, marking one of the key highlights of the destination’s presence at ITB Berlin 2026.
at Thu, 05 Mar 2026 10:00:06 +0000
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Atlantis Dubai has promoted Kym Barter to managing director, placing him in charge of both flagship properties, Atlantis, The Palm and Atlantis The Royal, as well as Aquaventure World. In his expanded role, Barter will oversee the strategic direction and continued performance of the integrated resort portfolio, which includes two of Dubai’s most prominent luxury destinations.
at Thu, 05 Mar 2026 09:42:11 +0000
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Arada is welcoming guests to Alsimrah, the largest Ramadan tent in Sharjah, now set up at Aljada following its successful launch in 2025. With premium Iftar and Suhoor experiences available to book online, this one-of-a-kind setting offers guests the opportunity to immerse themselves in Emirati and Middle Eastern cuisine and culture.
at Thu, 05 Mar 2026 09:25:20 +0000
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A perspective on International Women’s Day with Sharon Palmer, Managing Director of Camps International (UK & Middle East), reflecting on leadership, career growth, and the value of staying open to opportunities even when the path forward is uncertain.
at Thu, 05 Mar 2026 09:24:59 +0000
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TAIBA, the leading Saudi company in the hospitality sector, announced the appointment of Mr. Tareq Derbas as Vice President of Hospitality Operations. This appointment reflects the company’s commitment to strengthening its leadership team and advancing its long-term growth strategy, in line with the evolving tourism and hospitality landscape in the Kingdom.
at Thu, 05 Mar 2026 09:20:07 +0000
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Minister of Tourism, Hon Edmund Bartlett yesterday delivered a wide-ranging address at a high-level panel discussion on poly-crisis and its impact on the global tourism industry, underscoring both the profound vulnerabilities and remarkable resilience of tourism as the world’s most important economic activity.
at Thu, 05 Mar 2026 09:15:20 +0000
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Marriott International, Inc. announced an outstanding year of growth in its Caribbean and Latin America (CALA) region in 2025. The company achieved a record 94 signed deals in the region, adding 10,461 rooms to the pipeline, an increase of 40 percent in signed transactions and more than 30 percent in signed rooms compared to 2024. This performance reinforces Marriott’s long-term commitment to diversified expansion and meeting evolving owner interests in the CALA region.
at Thu, 05 Mar 2026 08:36:01 +0000
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Air Tahiti Nui continues to develop its international network and announces the launch of new direct service between Papeete and Sydney (PPT–SYD).
This new service forms part of the airline’s strategy to sustainably strengthen French Polynesia’s connectivity with major regional hubs across the South Pacific.
at Thu, 05 Mar 2026 08:35:49 +0000
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Disney Cruise Line welcomed its newest ship, the Disney Adventure, to its rapidly expanding fleet in a dazzling entertainment showcase that celebrated the beloved Disney stories, characters, and music that come to life onboard. The elegant artistry of the christening ceremony punctuated the introduction of the cruise line’s first ever ship to sail in Southeast Asia.
at Thu, 05 Mar 2026 08:33:17 +0000
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Trip.com Group concluded its participation at ITB Berlin with strong demonstrations of its leadership in travel technology, artificial intelligence and strategic partnerships across Europe. At a series of panel discussions, the company shared insights into how innovation and data are reshaping traveller behaviour and partner opportunities, underscoring its commitment to powering the full travel journey from trip planning to in-trip support and beyond.
at Thu, 05 Mar 2026 08:31:29 +0000
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We remain unable to operate flights from Abu Dhabi, Amman, Bahrain, Doha, Dubai and Tel Aviv.
The UK Government advice has now been updated to note that: “commercial options are available to depart the region, and if your presence in the UAE is not essential, you may wish to consider departing, if you judge you can access these options safely”.
at Thu, 05 Mar 2026 08:28:02 +0000
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The International Air Transport Association (IATA) expressed outrage at the recent remarks from Maurici Lucena, Chairman and CEO of AENA, the operator of the vast majority of airports in Spain, suggesting that airlines calling for airport charges reductions were “compromising safety and security.”
at Thu, 05 Mar 2026 08:22:14 +0000
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Seabourn, the leader in luxury and expedition travel, invites travelers to embrace a world of curated luxury with its new “Yours to Explore Event.” Available now through May 5, 2026, the promotion will offer a complimentary two-category Veranda Suite upgrade and shipboard credit for guests booking select 2026 and beyond ocean and expedition voyages.
at Thu, 05 Mar 2026 08:20:46 +0000
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When Karl Krause books a hotel with his husband Dan Colijn, it raises many questions. How will the couple be received? Will they get odd looks? Will they get the double bed they want? Together, the founders of the award-winning travel blog Couple of Men travel the world. The uncertainty of whether they are really welcome at their hotel always travels with them, said Karl Krause, speaking at the panel discussion entitled “Travel Proud - Making Travel Truly Inclusive” at the LGBTQ+ pavilion at ITB Berlin.
at Thu, 05 Mar 2026 08:14:16 +0000
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Layan life by Anantara, the brand’s flagship wellness retreat nestled within the luxurious Anantara Layan Phuket Resort, has unveiled a new collection of women-focused retreats designed to support, celebrate and empower women across all chapters of life — from tech-overloaded teens and women navigating the hormonal fluctuations of midlife, to those entering their wiser years wanting to stay strong, mobile and well.
at Thu, 05 Mar 2026 08:11:47 +0000
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In honour of International Women’s Day, Air Transat, the award-winning Canadian leisure airline, is embracing the growing ‘Wandering Women’ trend and offering 15% off flights* to Canada to female travellers seeking the empowerment of solo travel.
at Thu, 05 Mar 2026 08:08:15 +0000
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The UK government is preparing to operate its first repatriation flight for British nationals stranded in the Middle East as ongoing missile and drone attacks across the Gulf continue to disrupt air travel across the region.
at Wed, 04 Mar 2026 13:35:02 +0000
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SUNRATE, the global payment and treasury management platform, today announced a strategic partnership with Repayd, the specialist travel merchant account provider, at ITB Berlin 2026, the world’s largest travel trade show.
The collaboration brings together SUNRATE’s global payment infrastructure and treasury capabilities with Repayd’s specialist expertise in travel payments to support the complex payment needs of international travel businesses.
at Wed, 04 Mar 2026 13:26:54 +0000
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At ITB Berlin 2026, the Omio Group outlined the next phase of its evolution as the leading global multimodal travel platform, levelling up across two fronts: transformative technology innovation and global audience scale. By integrating travel discovery, booking, and partner distribution into a single connected ecosystem, the Omio Group is positioned to redefine and elevate the end-to-end travel experience.
at Wed, 04 Mar 2026 13:25:34 +0000
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The 2025 Bwindi Chimpanzee Census has confirmed the presence of an estimated 426 chimpanzees widely distributed across Bwindi Impenetrable National Park, marking what officials describe as a major milestone in strengthening evidence based conservation in one of Africa’s most important protected landscapes.
at Wed, 04 Mar 2026 12:57:51 +0000
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The Tourism Authority of Thailand (TAT) is unveiling the Kingdom’s latest world-class positioning in Europe at ITB Berlin 2026, the 60th anniversary edition of the world’s largest and most influential travel trade fair, held from 3–5 March at Berlin ExpoCenter City. With ‘The New Thailand’ vision, TAT strengthens the country’s world-class destination status under the concept ‘Unforgettable Experience: Healing is the New Luxury’, spotlighting hidden gems, sustainable routes and eco-friendly tourism products tailored to the European market.
at Wed, 04 Mar 2026 12:10:42 +0000
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Indonesia, through the Ministry of Tourism, is promoting #GoBeyondOrdinary campaign as part of the Wonderful Indonesia participation at ITB Berlin 2026, the world’s largest and most prestigious business-to-business (B2B) tourism exhibition.
at Wed, 04 Mar 2026 12:03:00 +0000
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Aerospace Tech Week – the premier international exhibition and conference for aerospace technology – has today announced a partnership with UK trade association ADS Group as the event prepares to launch its inaugural UK edition.
at Wed, 04 Mar 2026 12:02:46 +0000
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The World Travel & Tourism Council (WTTC) today reveals that US$12.5 trillion in projected Travel & Tourism investment across major economies will play a decisive role in shaping competitiveness and economic growth through to 2035.
at Wed, 04 Mar 2026 12:00:01 +0000
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British travellers currently in Oman are being urged to remain calm and closely follow official guidance as arrangements are made to help people return to the UK. Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, said the situation is understandably causing anxiety for those affected but stressed that following the correct procedures will be essential to ensure a safe and orderly return home.
at Wed, 04 Mar 2026 10:29:34 +0000
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The chef’s renowned global signatures have newly landed in London, alongside vibrant brunch and botanical cocktails.
at Wed, 04 Mar 2026 10:12:12 +0000
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The Martinique Tourism Authority highlighted strong demand from the U.S. market while engaging in discussions to further enhance air connectivity during the inaugural South Florida Travel & Adventure Show in Fort Lauderdale last weekend.
at Wed, 04 Mar 2026 10:09:16 +0000
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Grove of Narberth’s Head Sommelier receives national recognition, reinforcing the hotel’s reputation as a leading UK food and beverage destination.
at Wed, 04 Mar 2026 10:03:54 +0000
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Passengers sharing their bag location through personal devices is becoming a key part of airline baggage recovery. As more travelers choose to share their bag’s location when it is delayed, airlines can use that information inside their baggage systems to resolve cases faster and reduce permanent loss. To support this shift, SITA has integrated Google’s Find Hub share item location feature into WorldTracer?, the global system airlines use to find and reconcile delayed and mishandled baggage.
at Wed, 04 Mar 2026 10:01:10 +0000
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This image captures Cunard’s flagship Queen Mary 2 arriving into Sydney Harbour during her 2026 World Voyage. The world’s only ocean liner sailed into the harbour with the Sydney Opera House and Sydney Harbour Bridge as a backdrop, marking a key moment in her circumnavigation of the globe.
at Wed, 04 Mar 2026 09:57:57 +0000
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The outbreak of serious hostilities in the Middle East, centered on escalating conflict involving Iran and other regional powers, has thrown one of the world’s busiest flight corridors into chaos. Civil aviation — normally a smooth and interconnected network of international links — has been interrupted across multiple countries. This disruption has had a direct impact on carriers such as Middle East Airlines (MEA), Lebanon’s national airline, as well as major Gulf carriers.
at Wed, 04 Mar 2026 09:55:27 +0000
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Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has signed an agreement with Tokyu Hotels & Resorts Co., Ltd. (THR), a premier Japanese hospitality group operating “TOKYU HOTELS” chain owned by Tokyu Corporation. This signals a major step in GHA’s strategic growth in Asia and particularly into Japan’s thriving travel and tourism market.
at Wed, 04 Mar 2026 09:51:04 +0000
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The ITB Berlin Morning Briefing is a daily AI-powered podcast for ITB Berlin 2026 that provides a compact morning update for attendees and the press. It delivers key news, insights, and important information about what is happening at the trade fair each day. The briefing also highlights anniversary events taking place across the fairgrounds, shares updates from ITB News & Insights, and previews the main events and highlights scheduled for the day, helping listeners stay informed and prepared for the day ahead.
at Wed, 04 Mar 2026 09:43:32 +0000
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