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World Travel Market (WTM) London, the world’s most influential travel event, has announced the Egyptian Tourism Authority as its Premier Partner for 2026.
at Wed, 04 Mar 2026 09:31:53 +0000
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Minor Hotels, a leading global hotel owner and operator, has announced Avani+ Lanexang Vientiane, a design-led, premium lifestyle hotel set to open in Q2 2026. The property will become Minor Hotels’ second hotel in Laos, joining Avani+ Luang Prabang in the UNESCO World Heritage town of Luang Prabang, further reinforcing the group’s presence in one of Southeast Asia’s most culturally rich and increasingly dynamic destinations.
at Wed, 04 Mar 2026 09:01:51 +0000
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Indian hospitality leader ITC Hotels Limited has secured four major titles at the World Sustainable Travel & Hospitality Awards, reinforcing its position as one of the world’s leading sustainable hospitality brands. The company, which today encompasses over 140 hotels across 90+ destinations, was voted:
• World’s Leading Sustainable Organisation 2025
• World’s Leading Sustainable Employer 2025
• World’s Leading Sustainable Food & Nutrition Initiative 2025
• World’s Leading Sustainable Marketing Campaign 2025
at Wed, 04 Mar 2026 08:31:07 +0000
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Marriott Bonvoy is celebrating the arrival of spring as the Preferred Hotel Provider, Host Sponsor, and Parade Sponsor for the 2026 National Cherry Blossom Festival. As the city welcomes visitors from around the world to celebrate Washington, D.C.’s most iconic spring tradition, 40 hotels from Marriott Bonvoy’s diverse portfolio in the greater Washington area will offer immersive stays, exclusive one-of-a-kind packages, and cherry blossom-inspired culinary experiences designed to bring the beauty and spirit of the Festival to life.
at Wed, 04 Mar 2026 08:26:24 +0000
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Italy knows how to make an entrance. Yesterday at ITB Berlin, the world’s largest travel trade fair, the country unveiled a striking 1,200‑square‑metre national pavilion—an open, light-filled celebration of la dolce vita designed to entice travellers long before they even set foot on Italian soil. This year, however, it is Sardinia that steals the show.
at Wed, 04 Mar 2026 08:17:48 +0000
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With the Leadership Exchange, Phocuswright and ITB Berlin have created a new, exclusive dialogue format that deliberately goes beyond traditional conference formats. In a closed circle of leading decision-makers from the travel industry, technology, investment and strategy, the focus was not on day-to-day operations but on setting the structural course for the next two decades
The 90-minute gathering on Tuesday at the CityCube Berlin convened international industry representatives to discuss key issues for the future of the global travel industry. The starting point was the conviction that tourism is at a strategic turning point: technological innovations – especially in the field of AI – changing market structures, geopolitical challenges and ecological conditions are fundamentally changing value creation, competition and responsibility.
at Wed, 04 Mar 2026 07:27:59 +0000
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One year of prevention saves the cost of seven years of medical therapy. This was the conclusion reached by Siyka Katsarova, president of the Bulgarian Association of Health Resorts and Spa Tourism Providers, in her statement on the current longevity trend. She called for greater promotion of medically indicated wellness. Experts supported her position on Tuesday at ITB Berlin 2026 and called for greater emphasis on the value of such therapies in national and European health strategies.
at Wed, 04 Mar 2026 07:26:49 +0000
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Airbnb offers a range of services in addition to accommodation, from airport shuttles and city tours to private chefs. Speaking at ITB Berlin, Nathan Blecharczyk described it as the booking portal for a complete travel experience. According to the co-founder and CSO of Airbnb, his company relies on AI in various areas. In customer service, a third of all support requests are already handled by AI. The technology can also help with travel planning, because according to Blecharczyk, Airbnb has in-depth knowledge of its customers based on booking history and their interests.
at Wed, 04 Mar 2026 07:23:15 +0000
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Former German Foreign Minister Joschka Fischer called on the travel industry to adapt to new geopolitical challenges. In his keynote speech on Tuesday at ITB Berlin 2026, he said the days of a rules-based world order were over. Instead, the rule of might now prevailed, represented by the two world powers, the USA and China, with India perhaps joining them. The leading figures in tourism should try to act preventively, even becoming “part of diplomacy” if possible.
at Wed, 04 Mar 2026 07:20:45 +0000
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Green Globe Certification has awarded JW Marriott Maldives Kaafu Atoll Island Resort its inaugural certification. Situated between the blue skies of the Maldives and the Indian Ocean’s azure waters, JW Marriott Maldives Kaafu Atoll Island Resort is a secluded sanctuary of 80 private pool villas, an ideal blend of mindful luxury and environmental responsibility.
at Wed, 04 Mar 2026 07:17:09 +0000
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Every year Easter, or Semana Santa, transforms the Balearic Islands into a sun-drenched playground where spring warmth, stunning scenery and unforgettable family adventures collide. Across this dazzling Mediterranean archipelago, each island comes into its own – from picnics beside ancient fortresses in Palma de Mallorca to savouring Menorcan delicacies and diving into friendly competition in Ibiza and Formentera. For adventure-loving families, experience the Balearic Islands like never before for an Easter escape bursting with energy, culture and island magic.
at Wed, 04 Mar 2026 07:15:38 +0000
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The Saint Lucia Tourism Authority (SLTA) is shining a light on the entrepreneurial spirit of a collection of women who are creating popular experiences for visitors to enjoy that feature culture, adventure and nature.
Across the island’s communities, these female business owners are building meaningful experiences and thriving companies that are at the heart of Saint Lucia’s hospitality
at Wed, 04 Mar 2026 07:13:35 +0000
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Peru may be synonymous with soaring Andean peaks and exhilarating Amazon adventures, but it also offers some of the world’s most serene retreats for those seeking true restoration. Amid landscapes rich with ancient energy and extraordinary biodiversity, the country has emerged as a haven for travellers looking to pause, reconnect, and immerse themselves in transformative wellness experiences woven naturally into the rhythm of its breathtaking surroundings.
at Wed, 04 Mar 2026 07:11:56 +0000
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The European Hotel Managers Association (EHMA) is honoured to announce that its 52nd Annual General Meeting (AGM) will be held in London from 13 to 15 March 2026, under the compelling theme “Transforming Hotel Hospitality for a Thriving Future.”
Building on the momentum and intellectual vitality of recent meetings, the London AGM promises to be a defining moment in EHMA’s ongoing evolution — a moment to reflect, recalibrate and reimagine the future of European luxury hospitality.
at Wed, 04 Mar 2026 07:09:56 +0000
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Phinisi yacht charter specialists Silolona Sojourns have announced that solo travellers and couples can now book individual cabins aboard their hand-crafted vessel Silolona on select journeys in 2026 and 2027. Traditionally available only for private charter, these new single-cabin bookings open the Silolona Sojourns experience to independent travellers seeking adventure without compromising on privacy or luxury.
at Wed, 04 Mar 2026 05:20:17 +0000
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The Ritz-Carlton Yacht Collection revealed its Summer 2027 Asia and Alaska itineraries aboard Luminara. Spanning April through October 2027, the season features 21 expertly curated voyages, including 15 journeys exploring Alaska’s raw beauty and grandeur, four voyages across Asia, and two transcontinental crossings. Together, the itineraries pair iconic destinations with quieter, less-traveled ports, revealing dramatic landscapes, vibrant cultures, and remarkable natural environments. Each voyage reflects The Ritz-Carlton Yacht Collection’s approach to travel, combining immersive exploration with the ease and comfort of life aboard an intimate ultra-luxury yacht.
at Wed, 04 Mar 2026 05:16:00 +0000
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EU Commissioner Tzitzikostas announces EU strategy as “crisis- and future-proof tourism model“. EUR 2.9 bi. is to be made available in the short term for better connectivity between transport modes.
at Tue, 03 Mar 2026 15:13:57 +0000
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A panel at ITB Berlin addressed the challenges faced by female leadership in the tourism industry from a practical and research perspective.
How do women make it into the top management tiers of large corporations? What can make launching a career easier for them and how should they confront resistance? These were the issues discussed at the panel discussion entitled “Courage, Power & Women in Action: Female Leadership in Tourism”. Katrin Rieger, Director of Travel Sales at HanseMerkur Reiseversicherung, who has held management positions in tourism for 18 years, is familiar with the prejudices women often encounter. She was often told “You’re too nice,” but she is convinced that leadership can also succeed behind the scenes – without dominant behaviour and with the involvement of male colleagues.
at Tue, 03 Mar 2026 15:10:41 +0000
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In the bright, buzzing halls of ITB Berlin 2026, where the world’s travel industry gathers each spring to chart its future, Jamaica’s presence felt different this year. It was not only about sun-drenched beaches and reggae rhythms — it was about resilience, recovery, and a renewed global vision for tourism.
at Tue, 03 Mar 2026 15:05:44 +0000
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New modelling from Tourism Economics, part of Oxford Economics, paints a stark picture for travel demand across the Middle East in 2026 as a result of the escalating conflict involving Iran.
at Tue, 03 Mar 2026 14:46:27 +0000
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New modelling from Tourism Economics, part of Oxford Economics, paints a stark picture for travel demand across the Middle East in 2026 as a result of the escalating conflict involving Iran.
at Tue, 03 Mar 2026 14:46:01 +0000
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HonTrip, a pioneering AI-powered intelligent travel platform, is set to make its debut at ITB Berlin 2026 alongside its inbound tourism brand Seeking China, unveiling a next-generation travel model redefining international travelers’ exploration of China. At the show, the company will spotlight solutions that fuse AI itinerary planning, immersive cultural storytelling, and integrated medical and wellness travel — marking its foray into Europe and reinforcing its position in China’s evolving inbound tourism market.
at Tue, 03 Mar 2026 10:56:17 +0000
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The World Sustainable Hospitality Alliance (the Alliance) and the World Sustainable Travel & Hospitality Awards (WSTHA) have announced the next chapter of their partnership, launching a multi-year programme that brings together the Alliance’s Summit and the WSTHA Awards into one landmark global platform for sustainable travel and tourism.
at Tue, 03 Mar 2026 10:03:16 +0000
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Breaking Travel news caught up with Becky Woodmansee to explore how Virgin Atlantic is building future-ready talent through apprenticeships, and what this means for the wider aviation sector at a time of rapid skills transformation. See her response to our questions detailing this innovative scheme and its benefits in the exclusive interview below.
at Tue, 03 Mar 2026 07:55:27 +0000
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As geopolitical fragmentation, AI acceleration and infrastructure pressure reshape global mobility, senior leaders across travel, finance, technology and government are consolidating strategic engagement through the Global Resilience Network (GRN).
The Network, now operating across Europe, Asia, the Middle East and the Americas, is strengthening executive-level coordination at a time when industry leaders are questioning whether traditional forums alone can deliver the coherence required for the next phase of global travel growth.
at Tue, 03 Mar 2026 07:51:02 +0000
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There is a particular energy that comes with a first appearance, and at ITB Berlin, that sense of anticipation surrounds Abu Dhabi‑headquartered STORY Hospitality as it steps onto the world’s leading travel trade stage for the very first time. Among the familiar names and long‑established exhibitors, STORY Hospitality arrives with a fresh narrative—one shaped by contemporary Middle Eastern hospitality and a clear ambition to connect with a global audience.
at Tue, 03 Mar 2026 07:47:57 +0000
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At ITB Berlin 2026, where the world’s travel industry gathers to take the pulse of the future, ONYX Hospitality Group arrives with a milestone worth celebrating. Sixty years into its journey, the Asia‑Pacific hospitality leader is using one of the globe’s most prestigious tourism fairs not only to mark an anniversary, but to reaffirm its vision for what modern hospitality can—and should—be.
The atmosphere around ONYX’s presence in Berlin is one of quiet confidence shaped by experience. Six decades in hospitality have given the group a deep understanding of how travel evolves, how guest expectations shift, and how cultures connect through meaningful stays. At ITB, ONYX is showcasing this legacy while firmly looking ahead, positioning itself as a brand that has grown alongside Asia‑Pacific tourism and helped define it.
at Tue, 03 Mar 2026 07:42:01 +0000
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Under the bright lights of ITB Berlin—one of the world’s most influential tourism fairs—Lanzarote is making its presence felt with quiet confidence and a clear sense of purpose. This is not an island content to simply sell sunshine and scenery. Instead, Lanzarote arrives in the German capital with a compelling message: the future of travel must be thoughtful, climate-conscious, and regenerative—and this Atlantic island has been living that philosophy for decades.
at Tue, 03 Mar 2026 07:37:05 +0000
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At ITB Berlin 2026, Sabre unveiled the culmination of a multiyear, once-in-a-generation rebuild of its technology, architecture, and operating foundations.
This transformation has unshackled the company to deliver a single, unified, AI-first platform, purpose-built for velocity to innovate for whatever comes next. In the first major milestone for the new Sabre, the company has seized a first-mover position in agentic travel – a clean break from legacy industry architectures that have constrained travel industry innovation for decades. This watershed moment is visually underscored by the debut of Sabre’s new brand identity, reflecting the reality of a company fundamentally reconstructed for what comes next.
at Tue, 03 Mar 2026 07:30:29 +0000
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Despite growing global tensions, Germans are spending more on travel than ever before. At the opening of ITB Berlin 2026 on Monday, Albin Loidl, President of the German Travel Association (DRV), gave a positive assessment of 2025 in travel. He also looked ahead to the coming summer with optimism. Holidaymakers were booking earlier and placing greater emphasis on safety and quality, said Loidl. With regard to the current developments in Iran, he stated that the situation was being monitored with great concern.
at Tue, 03 Mar 2026 07:28:32 +0000
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At the opening press conference of ITB Berlin 2026, Márcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola, highlighted the role of host country and welcomed the international media and industry representatives.
at Tue, 03 Mar 2026 07:24:59 +0000
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The ITB Travel & Tourism Report 2026/2027 shows that the mood in the industry is optimistic, but that strategic preparation often lags behind the challenges of an increasingly complex world.
According to data from the market research institute Phocuswright, the European and US travel markets are largely saturated. Speaking at the opening of ITB Berlin 2026 on Monday, Mitra Sorrells, CEO of the US institute said that despite this, she expected global annual growth of around 5.3 per cent until at least 2027. The driving forces were India and Latin America.
at Tue, 03 Mar 2026 07:21:23 +0000
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Travelsoft Pay today announced a strategic partnership with Mastercard to enhance how payments flow through the global travel ecosystem — delivering a secure, scalable and travel-native payments infrastructure designed for modern B2B travel commerce.
at Tue, 03 Mar 2026 07:18:46 +0000
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British Airways is expanding its nonstop London Heathrow to Cincinnati Northern Kentucky International Airport service to six weekly flights from 29 March 2026, boosting capacity by 55 to 60 percent in response to rising demand. The timing could not be better. The Cincy Region, where German heritage meets urban energy and Southern hospitality, is gearing up for a standout year of landmark events, culinary innovation and major cultural moments, making 2026 the perfect time to visit.
at Tue, 03 Mar 2026 07:16:36 +0000
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Six months after launch, Travalyst — the independent not-for-profit coalition of leading travel and technology companies founded by Prince Harry, Duke of Sussex — has accelerated the development of its Data Hub from foundational phase to readying for global deployment.
at Tue, 03 Mar 2026 06:00:46 +0000
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On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From 3 to 5 March, on its sixtieth anniversary, the World’s Leading B2B Travel Trade Show gathers nearly 6,000 exhibitors from more than 160 countries, underscoring its role as the main marketplace for international dialogue, economic prospects and strategic tourism issues of the future.
at Mon, 02 Mar 2026 16:21:56 +0000
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This week in Berlin, as the vast halls of ITB pulse with the energy of the global travel industry, Saint Lucia is asserting its presence with quiet confidence. Against the backdrop of the world’s leading travel trade show, the island is sharing a story that goes far beyond sun‑drenched beaches—one rooted in nature, culture and a clear vision for the future of tourism.
“ITB Berlin gives us a powerful platform to connect, to listen and to share who we are as a destination,” said an SLTA spokesperson. “Saint Lucia is not just a place to visit—it’s a place to feel, and that’s a message that resonates strongly with today’s travellers.”
at Mon, 02 Mar 2026 15:58:23 +0000
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There are destinations that whisper their appeal, and then there is Jamaica—an island that speaks in rhythm, colour, and warmth long before you arrive. From the moment the trade winds carry the scent of salt and spice, Jamaica announces itself not simply as a place on the map, but as a feeling: vibrant, soulful, and endlessly alive.
This spirit travelled far beyond the Caribbean this year, finding its way to the heart of Europe at ITB Berlin, where Jamaica’s tourism presence felt less like an exhibition stand and more like an open invitation. In a hall buzzing with global possibility, the island stood out not by shouting, but by moving—through music, storytelling, and the unmistakable pulse of its culture.
at Mon, 02 Mar 2026 12:23:59 +0000
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Travel Promoters has announced its appointment as Sales & Marketing representatives for Mhondoro Safari Lodge & Villa, located within South Africa’s Welgevonden Game Reserve in Limpopo Province.
at Mon, 02 Mar 2026 11:22:20 +0000
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Hungary is one of the most popular travel destinations in its region, welcoming visitors from all over the world each year. In 2025, nearly ten million international tourists chose to visit the country, attracted by its history, culture, and diverse landscapes. With so much to see and do, it is easy to understand why Hungary continues to draw such strong interest from travelers. Still, making the most of your time in Hungary often comes down to knowing what to expect before you arrive. In this article, we look at five common mistakes first-time visitors often make and how to avoid them.
at Mon, 02 Mar 2026 11:09:40 +0000
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