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EU Commissioner Tzitzikostas announces EU strategy as “crisis- and future-proof tourism model“. EUR 2.9 bi. is to be made available in the short term for better connectivity between transport modes.
at Tue, 03 Mar 2026 15:13:57 +0000
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A panel at ITB Berlin addressed the challenges faced by female leadership in the tourism industry from a practical and research perspective.
How do women make it into the top management tiers of large corporations? What can make launching a career easier for them and how should they confront resistance? These were the issues discussed at the panel discussion entitled “Courage, Power & Women in Action: Female Leadership in Tourism”. Katrin Rieger, Director of Travel Sales at HanseMerkur Reiseversicherung, who has held management positions in tourism for 18 years, is familiar with the prejudices women often encounter. She was often told “You’re too nice,” but she is convinced that leadership can also succeed behind the scenes – without dominant behaviour and with the involvement of male colleagues.
at Tue, 03 Mar 2026 15:10:41 +0000
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In the bright, buzzing halls of ITB Berlin 2026, where the world’s travel industry gathers each spring to chart its future, Jamaica’s presence felt different this year. It was not only about sun-drenched beaches and reggae rhythms — it was about resilience, recovery, and a renewed global vision for tourism.
at Tue, 03 Mar 2026 15:05:44 +0000
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New modelling from Tourism Economics, part of Oxford Economics, paints a stark picture for travel demand across the Middle East in 2026 as a result of the escalating conflict involving Iran.
at Tue, 03 Mar 2026 14:46:27 +0000
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New modelling from Tourism Economics, part of Oxford Economics, paints a stark picture for travel demand across the Middle East in 2026 as a result of the escalating conflict involving Iran.
at Tue, 03 Mar 2026 14:46:01 +0000
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HonTrip, a pioneering AI-powered intelligent travel platform, is set to make its debut at ITB Berlin 2026 alongside its inbound tourism brand Seeking China, unveiling a next-generation travel model redefining international travelers’ exploration of China. At the show, the company will spotlight solutions that fuse AI itinerary planning, immersive cultural storytelling, and integrated medical and wellness travel — marking its foray into Europe and reinforcing its position in China’s evolving inbound tourism market.
at Tue, 03 Mar 2026 10:56:17 +0000
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The World Sustainable Hospitality Alliance (the Alliance) and the World Sustainable Travel & Hospitality Awards (WSTHA) have announced the next chapter of their partnership, launching a multi-year programme that brings together the Alliance’s Summit and the WSTHA Awards into one landmark global platform for sustainable travel and tourism.
at Tue, 03 Mar 2026 10:03:16 +0000
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Breaking Travel news caught up with Becky Woodmansee to explore how Virgin Atlantic is building future-ready talent through apprenticeships, and what this means for the wider aviation sector at a time of rapid skills transformation. See her response to our questions detailing this innovative scheme and its benefits in the exclusive interview below.
at Tue, 03 Mar 2026 07:55:27 +0000
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As geopolitical fragmentation, AI acceleration and infrastructure pressure reshape global mobility, senior leaders across travel, finance, technology and government are consolidating strategic engagement through the Global Resilience Network (GRN).
The Network, now operating across Europe, Asia, the Middle East and the Americas, is strengthening executive-level coordination at a time when industry leaders are questioning whether traditional forums alone can deliver the coherence required for the next phase of global travel growth.
at Tue, 03 Mar 2026 07:51:02 +0000
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There is a particular energy that comes with a first appearance, and at ITB Berlin, that sense of anticipation surrounds Abu Dhabi‑headquartered STORY Hospitality as it steps onto the world’s leading travel trade stage for the very first time. Among the familiar names and long‑established exhibitors, STORY Hospitality arrives with a fresh narrative—one shaped by contemporary Middle Eastern hospitality and a clear ambition to connect with a global audience.
at Tue, 03 Mar 2026 07:47:57 +0000
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At ITB Berlin 2026, where the world’s travel industry gathers to take the pulse of the future, ONYX Hospitality Group arrives with a milestone worth celebrating. Sixty years into its journey, the Asia‑Pacific hospitality leader is using one of the globe’s most prestigious tourism fairs not only to mark an anniversary, but to reaffirm its vision for what modern hospitality can—and should—be.
The atmosphere around ONYX’s presence in Berlin is one of quiet confidence shaped by experience. Six decades in hospitality have given the group a deep understanding of how travel evolves, how guest expectations shift, and how cultures connect through meaningful stays. At ITB, ONYX is showcasing this legacy while firmly looking ahead, positioning itself as a brand that has grown alongside Asia‑Pacific tourism and helped define it.
at Tue, 03 Mar 2026 07:42:01 +0000
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Under the bright lights of ITB Berlin—one of the world’s most influential tourism fairs—Lanzarote is making its presence felt with quiet confidence and a clear sense of purpose. This is not an island content to simply sell sunshine and scenery. Instead, Lanzarote arrives in the German capital with a compelling message: the future of travel must be thoughtful, climate-conscious, and regenerative—and this Atlantic island has been living that philosophy for decades.
at Tue, 03 Mar 2026 07:37:05 +0000
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At ITB Berlin 2026, Sabre unveiled the culmination of a multiyear, once-in-a-generation rebuild of its technology, architecture, and operating foundations.
This transformation has unshackled the company to deliver a single, unified, AI-first platform, purpose-built for velocity to innovate for whatever comes next. In the first major milestone for the new Sabre, the company has seized a first-mover position in agentic travel – a clean break from legacy industry architectures that have constrained travel industry innovation for decades. This watershed moment is visually underscored by the debut of Sabre’s new brand identity, reflecting the reality of a company fundamentally reconstructed for what comes next.
at Tue, 03 Mar 2026 07:30:29 +0000
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Despite growing global tensions, Germans are spending more on travel than ever before. At the opening of ITB Berlin 2026 on Monday, Albin Loidl, President of the German Travel Association (DRV), gave a positive assessment of 2025 in travel. He also looked ahead to the coming summer with optimism. Holidaymakers were booking earlier and placing greater emphasis on safety and quality, said Loidl. With regard to the current developments in Iran, he stated that the situation was being monitored with great concern.
at Tue, 03 Mar 2026 07:28:32 +0000
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At the opening press conference of ITB Berlin 2026, Márcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola, highlighted the role of host country and welcomed the international media and industry representatives.
at Tue, 03 Mar 2026 07:24:59 +0000
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The ITB Travel & Tourism Report 2026/2027 shows that the mood in the industry is optimistic, but that strategic preparation often lags behind the challenges of an increasingly complex world.
According to data from the market research institute Phocuswright, the European and US travel markets are largely saturated. Speaking at the opening of ITB Berlin 2026 on Monday, Mitra Sorrells, CEO of the US institute said that despite this, she expected global annual growth of around 5.3 per cent until at least 2027. The driving forces were India and Latin America.
at Tue, 03 Mar 2026 07:21:23 +0000
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Travelsoft Pay today announced a strategic partnership with Mastercard to enhance how payments flow through the global travel ecosystem — delivering a secure, scalable and travel-native payments infrastructure designed for modern B2B travel commerce.
at Tue, 03 Mar 2026 07:18:46 +0000
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British Airways is expanding its nonstop London Heathrow to Cincinnati Northern Kentucky International Airport service to six weekly flights from 29 March 2026, boosting capacity by 55 to 60 percent in response to rising demand. The timing could not be better. The Cincy Region, where German heritage meets urban energy and Southern hospitality, is gearing up for a standout year of landmark events, culinary innovation and major cultural moments, making 2026 the perfect time to visit.
at Tue, 03 Mar 2026 07:16:36 +0000
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Six months after launch, Travalyst — the independent not-for-profit coalition of leading travel and technology companies founded by Prince Harry, Duke of Sussex — has accelerated the development of its Data Hub from foundational phase to readying for global deployment.
at Tue, 03 Mar 2026 06:00:46 +0000
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On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From 3 to 5 March, on its sixtieth anniversary, the World’s Leading B2B Travel Trade Show gathers nearly 6,000 exhibitors from more than 160 countries, underscoring its role as the main marketplace for international dialogue, economic prospects and strategic tourism issues of the future.
at Mon, 02 Mar 2026 16:21:56 +0000
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This week in Berlin, as the vast halls of ITB pulse with the energy of the global travel industry, Saint Lucia is asserting its presence with quiet confidence. Against the backdrop of the world’s leading travel trade show, the island is sharing a story that goes far beyond sun‑drenched beaches—one rooted in nature, culture and a clear vision for the future of tourism.
“ITB Berlin gives us a powerful platform to connect, to listen and to share who we are as a destination,” said an SLTA spokesperson. “Saint Lucia is not just a place to visit—it’s a place to feel, and that’s a message that resonates strongly with today’s travellers.”
at Mon, 02 Mar 2026 15:58:23 +0000
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There are destinations that whisper their appeal, and then there is Jamaica—an island that speaks in rhythm, colour, and warmth long before you arrive. From the moment the trade winds carry the scent of salt and spice, Jamaica announces itself not simply as a place on the map, but as a feeling: vibrant, soulful, and endlessly alive.
This spirit travelled far beyond the Caribbean this year, finding its way to the heart of Europe at ITB Berlin, where Jamaica’s tourism presence felt less like an exhibition stand and more like an open invitation. In a hall buzzing with global possibility, the island stood out not by shouting, but by moving—through music, storytelling, and the unmistakable pulse of its culture.
at Mon, 02 Mar 2026 12:23:59 +0000
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Travel Promoters has announced its appointment as Sales & Marketing representatives for Mhondoro Safari Lodge & Villa, located within South Africa’s Welgevonden Game Reserve in Limpopo Province.
at Mon, 02 Mar 2026 11:22:20 +0000
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Hungary is one of the most popular travel destinations in its region, welcoming visitors from all over the world each year. In 2025, nearly ten million international tourists chose to visit the country, attracted by its history, culture, and diverse landscapes. With so much to see and do, it is easy to understand why Hungary continues to draw such strong interest from travelers. Still, making the most of your time in Hungary often comes down to knowing what to expect before you arrive. In this article, we look at five common mistakes first-time visitors often make and how to avoid them.
at Mon, 02 Mar 2026 11:09:40 +0000
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Minor Hotels, an international hotel owner, operator and investor with more than 640 properties in 59 countries, has announced the signing of the NH Collection Pemba Island Resort in Tanzania.
Developed in continued partnership with Infinity Developments, the owning entity behind Anantara Zanzibar Resort & Residences—an ultra-luxury project currently under construction—the new signing reinforces a shared commitment to elevating hospitality standards across the region. Scheduled to open in February 2030, the new property marks a strategic expansion of the NH Collection brand into the Zanzibar archipelago and further strengthens Minor Hotels’ growing presence across East Africa.
at Mon, 02 Mar 2026 10:55:45 +0000
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There are destinations that sell holidays, and then there are destinations that sell dreams. The Maldives has long belonged to the latter category—an archipelago of imagination where turquoise lagoons meet powder‑white sands and time seems to slow to the rhythm of the tides. This year, that dream is making a confident appearance in the heart of Europe as Maldives Tourism takes centre stage at ITB Berlin, the world’s most influential travel trade show.
at Mon, 02 Mar 2026 10:54:49 +0000
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As ITB Berlin brings the global tourism industry to Germany, new analysis from Data Appeal and Mabrian reveals a clear behavioural pattern shaping German outbound travel: travellers are prioritising destinations where cultural heritage and outdoor appeal go hand in hand.
at Mon, 02 Mar 2026 10:45:30 +0000
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As the doors open this week at Messe Berlin, the familiar early‑March ritual returns: thousands of travel professionals converging on the German capital for ITB Berlin, the world’s leading travel trade show. This year’s edition feels especially charged. ITB Berlin 2026 not only marks the fair’s 60th anniversary, but arrives at a moment when global travel is buoyant yet uneasy—growing strongly, while navigating geopolitical tension, technological disruption and a renewed debate about tourism’s role in the world.
For three days, from 3–5 March, Berlin becomes a microcosm of the travel industry at large: hopeful, innovative and pragmatic in equal measure.
Breaking Travel News and its team will be there across all three days covering the latest stories as they happen and conducting live interviews across every sector.
at Mon, 02 Mar 2026 10:14:24 +0000
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As the doors open this week at Messe Berlin, the familiar early‑March ritual returns: thousands of travel professionals converging on the German capital for ITB Berlin, the world’s leading travel trade show. This year’s edition feels especially charged. ITB Berlin 2026 not only marks the fair’s 60th anniversary, but arrives at a moment when global travel is buoyant yet uneasy—growing strongly, while navigating geopolitical tension, technological disruption and a renewed debate about tourism’s role in the world.
For three days, from 3–5 March, Berlin becomes a microcosm of the travel industry at large: hopeful, innovative and pragmatic in equal measure.
Breaking Travel News and its team will be there across all three days covering the latest stories as they happen and conducting live interviews across every sector.
at Mon, 02 Mar 2026 10:14:22 +0000
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GO7, the growth platform for airlines, has today announced the launch of Orchestrated Virtual Interlining, which enables carriers to sell connected journeys that feel like interlining – without the costs and complexity of traditional agreements.
at Mon, 02 Mar 2026 10:11:55 +0000
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Aven Hospitality (formerly Sabre Hospitality Solutions) and Protect Group today announced the go-live of Refund Protect within the Aven Hospitality Booking Engine, enabling hotels to offer guests the option to upgrade to a refundable stay at checkout.
Hotels can now activate and manage Refund Protect through the Protect Group Onboarding Platform, enabling a streamlined, tech-led launch.
at Mon, 02 Mar 2026 09:55:39 +0000
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Visit Qatar has announced the upcoming launch of a new activation Al Ruwais the Maritime Heritage Festival taking place from March 18 to April 4 2026 Part of Qatars northern tourism development strategy the activation has been designed as a culturally authentic communitydriven and environmentally conscious experience celebrating the nations maritime heritage and coastal traditions.
at Mon, 02 Mar 2026 08:36:33 +0000
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Alongside agriculture, industry, and renewable energy, tourism is increasingly coming into focus as a significant growth driver. As the Official Host Country of ITB Berlin 2026, Angola aims to promote sustainable growth, employment, and regional development.
at Mon, 02 Mar 2026 08:12:52 +0000
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Hilton has announced the signing of Waldorf Astoria Goa, marking the debut of one of the world’s most iconic luxury brands to India’s storied western shoreline. The new hotel will be Hilton’s third Waldorf Astoria in India, following the signings of Waldorf Astoria Jaipur and Waldorf Astoria New Delhi, and underscores the continued expansion of Hilton’s luxury footprint across the country’s most compelling urban and leisure destinations. It also expands Hilton’s trading and pipeline presence in Goa to four hotels, reflecting sustained confidence in the market’s domestic and international appeal, and enduring appetite for high-end leisure experiences.
at Mon, 02 Mar 2026 07:33:09 +0000
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Hilton have announced the opening of Hilton Quang Hanh Onsen Resort, a retreat in the Quang Hanh valley in Cam Pha, Quang Ninh. Rooted in the destination’s natural hot mineral springs, the resort invites guests to experience its onsen-inspired immersions, paired with the warm, exceptional hospitality Hilton is known for. The opening marks Hilton Hotels & Resorts’ third property in Vietnam, reinforcing the flagship brand’s growing presence in the country.
at Mon, 02 Mar 2026 07:28:17 +0000
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CEO Sean Doyle - I share an exciting update to colleagues about the fantastic achievements at British Airways following IAG’s full year results announcement. 2025 was a record year for British Airways and I’m delighted to see people from all areas of the business working hard for our customers as part of our £7bn investment.
at Mon, 02 Mar 2026 07:24:38 +0000
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This Mother’s Day, Jumeirah Carlton Tower invites guests to celebrate femininity, colour, and flavour through a collaboration with Lebanese jewellery designer Nada Ghazal. For Ghazal, the collaboration carries deep personal resonance, shaped by cherished childhood memories of visiting The Carlton Tower in the 1980s with her parents. Today, as a long-standing member of the Knightsbridge community, her boutique on Pont Street sits just a three-minute walk from the hotel – making this creative return both meaningful and nostalgic.
at Mon, 02 Mar 2026 07:22:27 +0000
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Beaches Resorts has officially opened the doors to Treasure Beach Village at Beaches Turks and Caicos, a US $150 million expansion on the west end of the resort’s property. Set along the world-renowned Grace Bay Beach, the new oceanfront village adds a new dimension to the Beaches Turks and Caicos experience with 101 multi-bedroom suites and an all-new collection of dining concepts and experiences that place time together at the heart of every stay.
at Mon, 02 Mar 2026 07:18:59 +0000
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Jumeirah, the global hospitality group and member of Dubai Holding, has unveiled Our Flame – a new cinematic campaign that captures the essence of its Arabian hospitality through a powerful visual and emotional thread: light passed from one soul, one destination, to the next.
at Mon, 02 Mar 2026 07:16:55 +0000
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With the Easter school holidays falling two weeks earlier this year and recent heavy snowfall across the Alps, 2026 is shaping up to be a bumper year for Easter ski trips. Current Google Trends and booking data reveal a dramatic spike in demand.
at Mon, 02 Mar 2026 07:14:39 +0000
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