BTN is previewing the Salon Privé next Monday (18 April).

Genesis will be unveiling its first dedicated totally electric platform-based vehicle at Royal Hospital Chelsea, when the GV60 makes its European debut at Salon Privé London Thursday week (21 April), as a headline star of the three-day luxury car event.

Building on Genesis’ philosophy of setting a new standard in customer service, paired with luxury design, the GV60 is a high-performance crossover utility vehicle. Following the strategy of Tesla, Genesis – the high-end arm of Hyundai and Kia – arrived in the UK summer 2021, but without any showrooms.

Instead Genesis is offering a ‘butler-style’ service where demonstration models are brought to you.

A new model in the burgeoning brand’s line up, the GV60 draws on Genesis’ ‘Athletic Elegance' design language to truly stand apart from rivals.

“It’s a privilege to open the first day of Salon Privé London with the European debut of the Genesis GV60”, said Director David Bagley. “This is a key model for a brand really making its presence felt, and allowing customers the chance to experience its unique philosophy on a personal level is a perfect fit with the Salon Privé approach”.

The Genesis GV60 is available in three models: a rear-wheel-drive model, an all-wheel-drive model, and a performance model with all-wheel-drive. Each model features a 77.4kWh battery, which can be charged from 10% to 80% in just 18min. The RWD model features a maximum driving range of 451km per charge. Prices begin at £47,005 for the Premium model and rise to £65,405 for the range-topping Sport Plus.

“Salon Privé is the perfect event for our all-electric GV60 to be making its European debut”, said Dominique Boesch, Managing Director, Genesis Motor Europe. “The GV60 marks the first step in our electrification journey as we progress the launch of the Genesis brand – so it is fitting that both Genesis and Salon Privé are both celebrating firsts as we look forward to the inaugural Salon Privé London. To be a part of this collection of amazing, inspirational and famous marques is exciting for Genesis”.

www.genesis.com