Gatwick, Heathrow or Stansted – which will be first for jetBlue, if and when it introduces its much-heralded London services?

JetBlue is giving nothing away with airport or date details but is publishing tempting details on its website.

The airline based at New York Kennedy Airport says it plans to shake up the transatlantic market, tempting travellers who previously flew in other airlines’ Economy or Coach offerings.

“From generous personal space, to our innovative build-your-own dining concept, every detail has been thoughtfully designed and will be made even better with the attentive service standards that a single-aisle aircraft allows,” said Jayne O’Brien, head of marketing and loyalty, jetBlue. “We know all too well the pain points of international flying – the dreaded centre section, the ‘choice’ of assembly-line chicken or beef, and the lack of connectivity. JetBlue is ready to change all that with our take on transatlantic travel where you are well taken care of and fully connected if you want to be.”

JetBlue’s transatlantic flights will feature its newest innovation – a build-your-own meal designed by the New York-based restaurant group, Dig. In addition to the new complimentary meal service, jetBlue's customers will be delighted by the same spacious seating the airline has become known for in the US, Caribbean and Latin America.

www.jetblue.com